A Little Knowledge Goes a Long Way

Air Vent Article

By Paul Scelsi, Originally published in Midwest Roofing Contractors Association Magazine, March 2023.

Michael Huston, sales manager at Lindholm Roofing, Chicago, Illinois, is a big believer in sharing information with homeowners so they can make informed decisions about their roofing project – whether or not homeowners buy that new roof from Lindholm. In our podcast interview with Huston, he shared why he’s perfectly fine learning that the information he provided to the homeowner was ultimately used by his competition to give the homeowner the best new roof possible.

“In the end, you always want to do the best for the homeowner,” Huston says. “I have earned many jobs due to my grasp and understanding of proper attic ventilation. Sometimes Lindholm Roofing’s price estimate was higher than others. I also know that even when Lindholm was not used for the project the homeowner took our knowledge to the competition that was hired, and it was appreciated. I’ve even been asked to come back to make sure it was done correctly. A little knowledge goes a long way.”

(Open the PDF link below to continue reading the full article)

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Related Resources:

Podcast: Airing it Out with Air Vent, Episode 30: A Little Knowledge (and attic airflow) Goes a Long Way

Additional Resources:

PDF Read the article - “What Separates You From Your Competition”